Notes from April 2003 session

Locations/scenarios for board games, asterisks indicate ideas preferred in votes

Office* Drug dealing Zoos Used cars Terrorism Shopping - malls, high street War - strategy, fighter pilot Media/advertising/broadcasting mogul Career (changing, choices)* Home buying, decorating, selling Modelling/image* Share dealing Piracy (seven seas, musical, technical)     Banzai/betting*** Truth or dare* Conservation

Time travel Reforming NHS Government Desert island (survival, top 10s) Space colonies** Travelling Space wars Exploring Fighter Pilot* Pop music/manufactured band Banks/money Love/dating Car theft

Banzai or betting was popular - what appealed about this concept?
- ability to bet on performance of other players e.g. buy shares in Al to win a stage, balance with raising capital
- dual incentives and choices

What else is important?
- put you in position of control
- not clear who is winning
- other players emulate market/life forces
- your position is empathisable and inspiring

Actions

• Marc - bring a game proposal to the next idea beers night
  
• Alex - resend blog details

Moving on from games...

Speed dating... what is the next "speed" as things get busier? - highly structured, pre-organised, stimulating, gut reaction is all, limited time

Selling
Holiday (two day trips to multiple locations)
Job interview (multiple applicants)
Meetings (multiple issues, limited time)
Shopping (presented with many options)
House buying (video presentation or 3 minuted in 10 houses in 1 hour)
Experience - travel
Learning
Bar/entertainment
Life mentor
Online auction for permission/attention

Innovative and cheap ways to market porn ties

• Word of mouth - give out ties to stylishly dressed men on condition they tell x people (sneezers!)
  
• Force publicity/scandal/PR e.g. cheating A-levels
  
• Whiteboard tie/secret message
  
• write your own message
  
• Buy sets of x (e.g. club, stag weekend, project team) a la purple cow
  
• Target peoplt who want the post (18 year olds)
  
• Include business cards with ties (discount URLs for refer a friend)
  
• Oxbridge drinking societies
  
• Varsity/Cherwell ad
  
• Discret patterns on outside (hidden detail) /magic eye pic
  
• Art angle - use museum shops and mailing lists
  
• Networks
  
• Seeding and nurturing the virus
  
• Make it easy for your mate to get the product ->beam to frien, URL on tie, business cards sent out
  
• Celebrate great tie wearers -> celebrity endorsement - blind date, richard whitely, media friendly politicians, charity (secret pudsey)
  
• Freemasons
  
• Tie in with Hypertag
  

Until next week....